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Privacy Policy

This policy sets out how Cheryl Pearson uses and protects any information that is gathered about you, what and how that information is used, the lawful basis on which that information is used and who that information is given to. It also sets out your rights and our obligations in relation to your information and who you can contact for more information or queries. This privacy notice, which applies to is governed by the laws of England and Wales.

The confidentiality of your information is of paramount concern to me and I am committed to ensuring that your privacy is protected at all times. You do not have to provide any personal information in order to use this website. Certain information may be collected to help make improvements to this site and marketing strategies.

This policy may be amended from time to time and any new versions will be posted on this website with the revision date at the bottom of this page.

Use of personal data

Your personal data will be used to fulfil your requests and only data that is adequate, relevant and not excessive for those purposes will be asked for. Where information is sent to you for any purpose, it may be sent by e-mail or post.  When asked for personal data it may include the following purposes:

  • To send you updates on issues we think will be of interest to you;

  • To send you requested information on our services;

  • For managing and making information available to third party service providers (e.g. potential funders in response to your requests and consent to approach funders on your behalf).

  • To notify you about changes to our services or terms and conditions.

  • For the services received from our professional advisors such as accountants and consultants.


None of the information requested from you is mandatory.

Information collected when booking an appointment via phone

The personal data that may be asked for when booking an appointment includes the following:

  • Name

  • Contact information including an email address, contact number and residential address

  • The issue you will be attending the clinic with

Third-Party personal information
Before you share any information about other people, you must make sure that you have their consent to do so.

Anonymous, aggregated data collection
Information about how you use this website may also be gathered. This information is typically anonymous and the analytics that is shared for this purpose will not identify you as an individual. We refer to this as ‘non-personal’ information. The collection of this non-personal data is in order to learn more about your and other users’ online behaviour, so improvements can be made to this site and general marketing to provide a better experience of the brand and cater more to your needs.

From time to time there may be analysis of IP addresses, user agent strings or other technical information.

Cookies or other technology may be used to understand how people are using this site and respond to certain marketing messages, such as search engine marketing.

What happens with information gathered?

This information is required to understand the needs of the visitors and people who wish to get into contact with Cheryl Pearson. Personal data may be used to:

  • To comply with the law

  • Keep records and analyse website usage

Where this information identifies you personally, it will be treated in accordance with this privacy notice. Non-personal information about your computer and how you use this website may be gathered. The data is aggregated and anonymous so you cannot be identified personally. Cookies are often used for such purposes and may be shared with third parties analytical information about how this website is used in order to improve your website experience.

Your personal information may be shared with other trusted third parties for the purposes outlined in this notice. Cheryl Pearson will not sell, distribute or lease your personal information to any other third parties unless (i) we have your permission, (ii) the third party provides helps us to provide services to you, (iii) we are required to do so by law or to enforce our terms and conditions, rights or property or the rights or property of any third party or (iv) in connection with the sale of a business or its assets.


How long will your data be kept for?
Personal information may be held for as long as it is necessary to do so, having regard to the purposes for which it was collected and the purposes for which it is to be used.

Non-personal information may be held for as long as it is necessary to monitor aggregated statistics about use of this site and exposure to our brand.

Where a request is made to delete personal information from our system, it is not always possible to completely delete the data due to technical constraints as we also retain a back-up archive of data where this is necessary to resolve disputes, troubleshoot problems and enforce Terms and Conditions. However, this data is kept under periodic review to ensure it is still necessary for it to be retained, in compliance with UK data protection law.

Legal grounds for processing personal information

It is forbidden to process personal information if there is no valid legal ground. Therefore, your personal information will only be processed for the purposes outlined above because:

  • Of legitimate interests in the effective and lawful operation of this business, so long as such interests are not outweighed by your interests or fundamental rights and freedoms;

  • The legal and regulatory obligations that Cheryl Pearson is subject to, such as keeping records for tax purposes; or

  • The information is necessary to perform contractual obligations towards you

Examples of the ‘legitimate interests’ referred to above are:

  • To verify the accuracy of information provided by a third party;

  • Where the information is publicly available

Controlling your information
You may choose to restrict the collection or use of your personal information in the following ways:

  • You may request to update or amend your personal information or to remove yourself from the mailing list at any given time.

  • If you have any concern about how your information is collected, please contact us via email at

Right to complain

If you are unsatisfied with the way your personal information has been handled or any privacy query you may have, please do so via email or phone or to a data protection authority, such as the ICO.

Last updated: 16/03/22

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